Analytics & Tracking
Analytics & Conversion Tracking
Know what visitors actually do on your website — and which actions matter.
Analytics & Conversion Tracking sets up measurement foundations such as GA4, Tag Manager, Search Console connections and conversion events — so decisions are based on real behaviour rather than guesses.
Best for: Businesses that need reliable tracking before CRO, marketing or redesign decisions
Page hierarchy
User journey
- 01Land
- 02Understand
- 03Trust
- 04Act
Friction checks
CTA placement · form length · next-step clarity
What this solves
Problems this service addresses
If several of these sound familiar, you are in the right place.
- 01
You cannot tell which pages generate enquiries
- 02
Forms submit but nothing is recorded reliably
- 03
GA4 is installed but events are incomplete
- 04
Marketing spend cannot be evaluated against outcomes
- 05
CRO decisions lack trustworthy data
What is included
What Analytics & Tracking includes
Practical capabilities — not a generic feature checklist.
- 01
GA4 & Tag Manager Setup
Configure analytics foundations without exposing sensitive credentials in the website.
- 02
Conversion Events
Track form submissions, CTA clicks, phone/email clicks and key actions.
- 03
Search Console Foundations
Connect search visibility signals to website measurement where useful.
- 04
Funnel Measurement Basics
Define the steps that matter from visit to enquiry, booking or purchase.
- 05
Reporting Foundations
Create a practical view of what to monitor — not an enterprise BI programme.
Approach
Measure Before You Optimize
Conversion Rate Optimization improves the experience using evidence. Analytics & Conversion Tracking builds the measurement infrastructure that makes that evidence trustworthy — events, key actions and reporting foundations. Without tracking, CRO and marketing decisions stay speculative.
Search Console and analytics together help show how search traffic behaves after it arrives. Tracking does not replace SEO strategy, but it informs priorities.
Deliverables
What you receive
Clear outputs so you know what is being produced and why.
- 01
Analytics / tag setup review or configuration
- 02
Defined conversion events
- 03
Key CTA and form tracking
- 04
Search Console connection guidance where relevant
- 05
Measurement plan for priority journeys
- 06
Handover notes for your team
Fit
When this service is the right fit
Use these scenarios as a practical guide — not a rigid checklist.
- 01
You need clean conversion tracking before CRO
- 02
GA4 or Tag Manager is incomplete
- 03
You are launching a redesigned site and need continuity
- 04
Campaigns cannot be evaluated properly
- 05
Stakeholders need clearer reporting foundations
Process
How we approach it
A clear sequence from understanding the business to delivering something useful.
- 01
Define
Agree the actions that count as conversion.
- 02
Implement
Configure tags, events and key measurement points.
- 03
Validate
Test that events fire correctly.
- 04
Handover
Document what is tracked and how to monitor it.
Relevant problems
Solutions this service often supports
If you recognize the business problem first, these paths explain the issue before the capability.
Platforms
Related platforms
Platform-specific design, development and optimization support.
Related
Services that work well together
Capabilities that often support this service.
Conversion Rate Optimization
Improve how effectively traffic becomes enquiries, bookings or sales.
Explore Conversion Rate OptimizationWebsite Audit
Find what is limiting your website before spending money fixing the wrong things.
Explore Website AuditWebsite Development
Fast, responsive and reliable websites built for performance.
Explore Website Development
FAQ
Questions
Common questions about Analytics & Tracking.
Unsure What Your Website Tracking Is Capturing?
Tell us which actions matter most. We will help put practical conversion tracking in place.