Guide
The Complete Website Redesign Guide
A practical guide to redesigning a website without overlooking strategy, content, SEO, performance, conversion, migration and launch planning.
28 min read
Explore GuideResources
Practical Resources for Better Website Decisions
Explore practical guidance on website planning, design, SEO, conversion, performance and platforms — whether you're building from scratch or improving an existing site.
Featured
Start Here
A cornerstone Guide, a platform Comparison and practical Insights — foundations for better website decisions.
Comparison
WordPress vs Webflow: Which Is Right for Your Website?
Compare WordPress and Webflow across design flexibility, content management, SEO, maintenance, integrations, performance and ongoing website management.
- Design workflow
- CMS & content
- Maintenance
- SEO
- Integrations
- Team ownership
Conversion
What Makes a Website Convert Visitors Into Customers
Practical ways to improve website conversion — clearer offers, stronger trust, better CTAs and less form friction.
2 min read
Read ArticleTool
Not sure which platform fits your project?
Answer a few requirements questions and get a shortlist with trade-offs — not a fake winner.
By goal
What Are You Trying to Improve?
Start with the outcome you need. Each path connects to a practical Solutions page or platform guidance.
- Plan a New WebsiteStart with goals, audience and structure before design.Explore
- Improve Search VisibilityHelp the right people find the website.Explore
- Increase Website ConversionsReduce friction between interest and action.Explore
- Improve Website PerformanceMake important pages feel faster and more usable.Explore
- Choose a PlatformMatch requirements to WordPress, Shopify, Webflow and more.Explore
- Redesign an Existing WebsiteDecide whether a refresh, redesign or rebuild fits.Explore
- Improve an Online StoreStrengthen discovery, product experience and checkout.Explore
- Reach More Local CustomersImprove local discovery, trust and contact paths.Explore
Not sure what to plan? Use Project PlannerExplore All Website Solutions
By topic
Browse by Topic
Topics span Insights and future Resources. Links use existing Blog filters or hub pages — not thin archive shells.
- Website DesignStructure, clarity and visual systems that support the business.
- Website DevelopmentBuilds, platforms and technical foundations.
- SEOSearch visibility, structure and technical foundations.
- ConversionTurning visits into enquiries, bookings and sales.
- E-commerceProduct discovery, shopping journeys and store experience.
- Website PerformanceSpeed, responsiveness and page experience.
- PlatformsChoosing and working with the right website platform.
- Digital MarketingCampaign and marketing support around the website.
- Hospitality & Vacation RentalsWebsites and discovery for hospitality and rental businesses.
Insights
Latest Insights
Recent articles from the Smartlance Designs blog.
Vacation Rentals
Leveraging Calendar Sync to Scale Your Vacation Rental Business
Discover how calendar sync can streamline your vacation rental management, prevent double bookings, and boost your business growth.
3 min read
Read ArticleVacation Rentals
Pricelabs vs Manual Pricing: Why Automation Wins
Discover the benefits of Pricelabs automation over manual pricing for vacation rentals and Airbnb.
3 min read
Read ArticleVacation Rentals
Boost Off-Season Bookings with Pricelabs’ Dynamic Pricing
Learn how Pricelabs’ integration can increase off-season bookings for your vacation rental property.
2 min read
Read ArticleVacation Rentals
Harness the Power of Pricelabs for Dynamic Airbnb Pricing
Learn how to optimize your Airbnb pricing strategy using Pricelabs analytics for increased revenue.
3 min read
Read Article
Vacation Rentals
Building Guest Loyalty with Your Direct Booking Website: Strategies for Success
Discover strategies to enhance guest loyalty through direct booking websites. Learn marketing tactics and branding tips for success.
3 min read
Read Article
Vacation Rentals
Branding Tips That Make Your Rental Stand Out from Airbnb
Discover essential branding tips to make your vacation rental stand out from Airbnb and attract more guests.
3 min read
Read ArticleFormats
Different Questions Need Different Resources
Seven formats for different questions — articles, deep guides, trade-offs, verification, definitions, worksheets and decision tools.
INSIGHT
Insights
Practical articles and observations on websites, SEO and growth.
Explore InsightsGUIDE
Guides
Long-form evergreen references for planning major website decisions.
Explore GuidesCOMPARISON
Comparisons
Side-by-side trade-offs when choosing between platforms or approaches.
Explore ComparisonsCHECKLIST
Checklists
Interactive verification lists for planning, QA and launch — not long-form guides.
Explore ChecklistsGLOSSARY
Glossary
Plain-English reference definitions for website, SEO and conversion terms.
Explore GlossaryTEMPLATE
Templates
Fillable worksheets to capture project requirements before work begins.
Explore TemplatesTOOL
Tools
Interactive decision aids that shortlist options from your requirements.
Explore Tools
Not Sure Which Resource Applies to Your Website?
If you'd rather start with the website itself, request a free review and we'll help identify the areas worth looking at first.
Useful resources, straight to your inbox
Practical website, SEO and conversion insights, delivered occasionally.
Ready to Put the Advice Into Practice?
Explore our services or tell us what you're trying to improve and we'll help you identify the most useful next step.