Website Migration
Website Migration
Move or rebuild your website without losing the structure, content and search value that matters.
Website Migration covers CMS or platform moves, redesign migrations, content transfer, redirects, metadata and launch checks — with a focus on reducing migration risk rather than promising zero SEO impact.
Best for: Businesses changing platform, redesigning or rebuilding an established website
What this solves
Problems this service addresses
If several of these sound familiar, you are in the right place.
- 01
You are changing CMS or website platform
- 02
A redesign will change URLs or information architecture
- 03
Previous migrations caused ranking or traffic losses
- 04
Content and metadata need careful transfer
- 05
Analytics and forms must keep working after launch
What is included
What Website Migration includes
Practical capabilities — not a generic feature checklist.
- 01
URL Inventory & Redirect Mapping
Preserve important URLs and plan redirects where addresses must change.
- 02
Content & Asset Migration
Transfer pages, media and metadata with a clear QA process.
- 03
SEO Preservation Planning
Protect titles, canonicals, sitemaps and indexation signals where possible.
- 04
Platform / CMS Moves
Support migrations across WordPress, Shopify, BigCommerce and related setups.
- 05
Launch QA
Check redirects, forms, analytics continuity and critical journeys before go-live.
Approach
Migrations Are Business Risks — Plan Them
A redesign or platform change can improve the website — or quietly break rankings, bookmarks and conversions if URLs, redirects and content are mishandled. Migration work focuses on inventory, redirects, content transfer, metadata, analytics continuity and launch checks to reduce that risk.
Technical SEO and migration planning overlap heavily around redirects, canonicals, sitemaps and indexation. We coordinate those concerns explicitly during rebuilds and platform moves.
Migrations commonly involve WordPress, Shopify or BigCommerce — chosen based on content, commerce and operational needs.
Deliverables
What you receive
Clear outputs so you know what is being produced and why.
- 01
URL inventory and redirect plan
- 02
Content / asset migration checklist
- 03
Metadata and canonical handling notes
- 04
Sitemap and robots review
- 05
Analytics continuity checks
- 06
Launch QA pass on critical journeys
Fit
When this service is the right fit
Use these scenarios as a practical guide — not a rigid checklist.
- 01
You are redesigning an established site
- 02
You are moving from one CMS to another
- 03
Search traffic matters and risk must be reduced
- 04
You need structured launch checks
- 05
Content volume makes a casual cutover unsafe
Process
How we approach it
A clear sequence from understanding the business to delivering something useful.
- 01
Inventory
Catalogue URLs, content, metadata and tracking.
- 02
Map
Plan redirects, destination structure and migration scope.
- 03
Migrate
Transfer content, assets and technical signals.
- 04
Launch & Monitor
QA critical paths and watch post-launch signals.
Relevant problems
Solutions this service often supports
If you recognize the business problem first, these paths explain the issue before the capability.
Platforms
Related platforms
Platform-specific design, development and optimization support.
- WordPressFlexible websites for service businesses, hospitality brands and content-heavy sites that need manageable updates.Explore WordPress
- ShopifyConversion-focused Shopify stores designed around product discovery, mobile shopping and checkout clarity.Explore Shopify
- WooCommerceFlexible WordPress-powered stores focused on product discovery, usability, SEO and conversion.Explore WooCommerce
- BigCommerceE-commerce development for businesses that need scalable catalogue, commerce and integration capabilities.Explore BigCommerce
- WebflowMarketing websites with flexible visual development and a clean content-management experience.Explore Webflow
- Wix StudioBusiness websites and responsive layouts built for teams that need a managed, editable site experience.Explore Wix Studio
- SquarespaceClean professional websites for service, hospitality and content-led businesses that need straightforward editing.Explore Squarespace
Related
Services that work well together
Capabilities that often support this service.
Website Development
Fast, responsive and reliable websites built for performance.
Explore Website DevelopmentWebsite Maintenance
Keep your website updated, secure and performing well.
Explore Website MaintenanceWebsite Performance Optimization
Make your website faster, smoother and easier to use across devices.
Explore Website Performance Optimization
FAQ
Questions
Common questions about website migration.
Planning a Redesign or Platform Move?
Tell us what is changing. We will help plan a migration approach that reduces unnecessary risk.