Project · Real Estate

Kaerek Homes

A modern real estate website with clearer property storytelling and enquiry support.

Client: Kaerek Homes
Platform: WordPress
Industry: Real Estate
Year: 2024
Services: Website Design · Website Development · SEO

The live website may have changed since this case study was published and may differ from the work shown here.

The project

Kaerek Homes needed a modern, user-friendly website to present their portfolio and support potential homebuyers with clearer property information and contact paths.

The challenge

Making the business clearer online.

01
Portfolio presentation
Homes needed a modern, user-friendly platform that presented the portfolio clearly.
02
Detailed property information
Prospective buyers needed clearer property details before making contact.
03
Interactive engagement
The experience needed stronger listing interaction and clearer enquiry paths.
04
Search foundations
SEO foundations were needed to improve visibility for listings and services.

Our approach

How we approached the work

01
Discovery
Zoom consultations to define portfolio priorities, buyer journeys and enquiry needs.
02
Design
Modern property-led layouts with strong imagery hierarchy and clear CTAs.
03
Development
WordPress implementation with interactive listings and enquiry forms.
04
SEO
SEO foundations to improve search visibility for listings and services.

The solution

What we designed, built and improved

A responsive WordPress website with intuitive property presentation, interactive listing features, SEO foundations and post-launch training.

01
Property storytelling
Strong imagery hierarchy helps buyers understand homes before they enquire.
02
Interactive listings
Listing features and enquiry forms support clearer engagement with the portfolio.
03
Responsive WordPress site
A maintainable WordPress website with post-launch training for the client team.
04
SEO foundations
Search foundations support visibility for listings and real estate services.

Project highlights

Modern real estate website
Interactive property presentation
WordPress delivery
SEO foundations
Post-launch training

Outcome

What changed after the project

A modern real estate website that presents properties clearly and can be managed by the client team.

WordPress website delivered
Interactive property presentation
SEO foundations implemented
Post-launch training delivered

Client feedback

“Working with Smartlance Designs was a great experience. Their team was professional, creative, and highly skilled, ensuring our vision was realized. The real-time collaboration via Zoom was incredibly efficient, and the final website exceeded our expectations. It showcases our properties and has significantly boosted our online presence. The post-launch support and training were also top-notch,…”

Services used

Services used on this project

Website Design
Clear visual hierarchy and conversion-focused layouts tailored to the business.
Explore Website Design
Website Development
Responsive builds with maintainable structure for ongoing content updates.
Explore Website Development
SEO
Search foundations that support discoverability without inventing rankings.
Explore SEO

Platform