Project · Hospitality
The Coast
A boutique coastal hospitality website with clearer booking and enquiry paths.
- Client
- The Coast
- Platform
- WordPress
- Industry
- Hospitality
- Year
- 2024
- Services
- Website Design · Website Development · SEO
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The live website may have changed since this case study was published and may differ from the work shown here.
The project
The Coast is a boutique coastal stay in Sri Lanka.
The business needed a website that showcased the property and made it easier for guests to check availability and get in touch.
The challenge
Making the business clearer online.
- 01
Property presentation
The coastal stay needed a visually appealing platform that presented the property clearly.
- 02
Guest next steps
Guests needed a smoother way to check availability and get in touch.
- 03
Hospitality atmosphere
The site needed to communicate coastal atmosphere without losing clarity around rooms and next steps.
- 04
Ongoing management
The team needed training and maintainable templates for ongoing updates.
Our approach
How we approached the work
- 01
Discovery
Consultations to understand the property, guest journeys and booking priorities.
- 02
Design
Coastal, hospitality-led visuals with clear hierarchy for rooms, experience and next steps.
- 03
Development
WordPress build with booking and enquiry pathways plus maintainable templates.
- 04
SEO
SEO foundations to support discoverability for coastal stays.
The solution
What we designed, built and improved
A WordPress website with strong visual storytelling, an intuitive booking/contact path, collaborative development and post-launch training — including ongoing maintenance support.
- 01
Visual storytelling
Strong coastal presentation helps guests understand the stay before they enquire.
- 02
Booking and contact paths
Clearer availability and contact journeys make the next step easier for guests.
- 03
Maintainable WordPress setup
Templates and training support independent updates, with ongoing maintenance support available.
- 04
SEO foundations
Search foundations support discovery for coastal hospitality searches.
Project highlights
- Boutique hospitality website
- Clearer booking and enquiry paths
- WordPress delivery
- SEO foundations
- Training and maintenance support
Outcome
What changed after the project
A clearer guest-facing website with simpler booking and contact paths, plus training for the client team.
WordPress website delivered
Simplified booking journey
SEO foundations implemented
Training and maintenance support
Client feedback
“I used smartlance designs to build a website for our boutique villa. They were very patient and helpful to help navigate through things especially as I have limited Tech experience. Thanks Smartlance and would recommend them for future works”
Services used
Services used on this project
Website Design
Clear visual hierarchy and conversion-focused layouts tailored to the business.
Website Development
Responsive builds with maintainable structure for ongoing content updates.
Website Maintenance
Platform
Built with WordPress
WordPress supports hospitality content updates and maintainable booking/enquiry templates.
More work
Related projects
Other Smartlance projects with related industries, platforms or services.
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