WordPress
Flexible websites for service businesses, hospitality brands and content-heavy sites that need manageable updates.
Explore PlatformPlatforms
The Right Platform for the Website You Actually Need
The right technology depends on what the business needs to build, connect or automate. We design, build and improve websites across established content, commerce and marketing platforms — choosing systems around the business rather than forcing every project into the same stack.
01
Core Website Platforms
Content and marketing platforms for business websites, redesigns and ongoing publishing.
Webflow
Marketing websites with flexible visual development and a clean content-management experience.
Explore PlatformWix Studio
Business websites and responsive layouts built for teams that need a managed, editable site experience.
Explore PlatformSquarespace
Clean professional websites for service, hospitality and content-led businesses that need straightforward editing.
Explore PlatformFramer
Modern marketing and product websites for startups, campaigns and conversion-oriented experiences.
Explore PlatformHubSpot CMS
Websites and landing pages for teams that want content, forms and marketing operations more closely connected.
Explore Platform
02
E-commerce Platforms
Storefront platforms when product discovery, catalogues and checkout are central.
Shopify
Conversion-focused Shopify stores designed around product discovery, mobile shopping and checkout clarity.
Explore PlatformWooCommerce
Flexible WordPress-powered stores focused on product discovery, usability, SEO and conversion.
Explore PlatformBigCommerce
E-commerce development for businesses that need scalable catalogue, commerce and integration capabilities.
Explore Platform
03
Connected / Specialist Platforms
Specialist environments for CRM-connected journeys and existing funnel workflows.
Salesforce
Website and landing-page work connected to Salesforce lead capture, forms and customer journeys.
Explore PlatformClixlo
Website and funnel support for businesses already operating within the Clixlo ecosystem.
Explore Platform
Decision
We Don't Choose the Platform First.
Platform recommendations follow the website you need — not the other way around.
- Website goals
- Content needs
- E-commerce requirements
- Integrations
- Internal team and editing needs
- SEO requirements
- Performance
- Budget
- Future growth
Directional guidance
Useful starting points — not universal rules.
Content-heavy / flexible
WordPress
Often a good fit when publishing, ownership and flexibility matter.
Commerce
Shopify · WooCommerce · BigCommerce
Often a good fit when catalogues, product discovery and checkout are central.
Visual marketing sites
Webflow · Framer
Often a good fit for polished marketing and product experiences.
Simpler managed business sites
Squarespace · Wix Studio
Often a good fit when editing simplicity and managed hosting matter.
Marketing + CRM
HubSpot CMS
Often a good fit when website and marketing operations need to connect.
Connected CRM workflows
Salesforce
Useful when website lead capture needs to hand off into CRM journeys.
Work
Selected Work
Verified Smartlance projects — currently WordPress-led portfolio work.
Property Management · WordPress
Gemini Corporate Relocations
Website Design · Website Development
View Case Study
FAQ
Platform questions
Clear answers about how Smartlance approaches platform choice.
There is no universally best platform. The right choice depends on goals, content, commerce, integrations, SEO needs and how your team will manage the site.
No. WordPress is a strong capability with verified project experience, but Smartlance also works across commerce and marketing platforms when they fit the project.
Yes, when migration is the right move. We also redesign within the current platform when that is more practical. See Website Migration for how risk is reduced.
No. Platform pages describe what Smartlance can design, build and improve — without unsupported partnership or certification claims.
Not Sure Which Platform Fits Your Project?
Use the Platform Selector to narrow options based on content, commerce, SEO and how your team will manage the site — or tell us what you need the website to do.